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Our Story

Hello Sunshine by Sher has a unique approach to wedding and event planning. They specialize in weddings and intimate occasions for every budget and only plan a limited number of events per year to ensure undivided attention to each couple or family. Their goal is to collaborate with clients and incorporate their personal interests and event vision into a unique experience. As a wedding and special event planning, design, and production team based in Tyler, Texas, they strive to turn dreams into tangible realities and believe in taking care of all the details so clients can enjoy their special day.

Meet Sher

Sher has been organizing weddings and events since 2007 and over the years, a hallmark of her planning and design process has been leading others and building strong relationships. As a result, the weddings she produces are not only cohesive and well-executed but also custom in nature. She is committed to her clients and will coordinate unparalleled occasions that will bring your vision to life and leave a lasting impression. Sher truly cares about the satisfaction of each couple and will work to secure their trust from the beginning. Sher is an Oklahoma native who now resides in the piney woods of East Texas. She’s a loving wife, a happy mama of four daughters and five granddaughters, and an enthusiastic cat mom. She enjoys spending time with her husband and family, relaxing beside any body of water (pool, lake, ocean, you name it).

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Meet Addison

Addison infuses her vibrant creativity and happy disposition into every event she touches. With a keen eye for detail and a dedication to flawless execution, Addison curates remarkable experiences that surpass expectations. Addison creates magical moments that are reflected in her thoughtful approach to event design. Her commitment to understanding clients' aspirations ensures every event reflects their distinct personalities resulting in events that are both breathtaking and stress-free.

Our Approach

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My Special Day

I think it’s important to add my experience because part of my journey began with my own beautiful outdoor wedding 15 years ago. That special day was not only a celebration of love but also a testament to my passion for creating magical moments. With nature's beauty as my floral backdrop and a limited budget, I crafted an unforgettable experience for my 50 cherished guests.


The joy, laughter, and love that filled the air made it one of the best days of my life. Every detail, from the handpicked flowers to the intimate setting, reflected my personality and creativity. This personal journey is why I love what I do —helping others create their perfect day filled with love and lasting memories.


Whether it's a grand celebration or an intimate gathering, I pour my heart and soul into every wedding I plan. My goal is to bring your vision to life, making your special day as magical and memorable as mine was. Let’s create something beautiful together!

- Sher

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